brand philosophy
AMBITNA embodies a philosophy of elegance, refined luxury, confidence and carefully thought-out innovation, which implies a combination of creativity and the utmost attention to detail.
The vision of really high-quality elements of the wardrobe implies adherence to the philosophy "there are no small things - even the smallest detail is important." The brand creates clothes for women who are not afraid to receive maximum attention with the help of femininity, charisma and well-thought-out fashion images. For women who want to be special among others, who also prefer business luxury style - and do it by combining classic silhouettes with ultra-modern and outrageous elements (animalistic prints, trendy accents, non-banal cut).
History of creation
The brand was founded in February 2022. The creation idea was born from the fact that Svitlana Puhach, the founder of the AMBITNA brand, sewed clothes for herself, but her girlfriends were interested, asked them to sew the same, and sometimes even took off these clothes from Svitlana (this still happens quite often). It was then that an understanding came to her: there are women who also want to express themselves through clothes, to be more confident in themselves thanks to fashionable images, and also not to be afraid to strive for more, to believe in themselves and their strengths. Svetlana loves animalistic prints, and tries to use them in every drop/collection.
"I define myself as a person with a great desire for freedom and individuality. My approach to life is marked by forces that allow me to choose my own path and style, I choose this philosophy not only in clothes, but also in all aspects of my life, I am a woman who is inspired by her own uniqueness and allows others to do the same," says Svitlana.
AMBITNA creates clothing that energizes the woman who wears it.
Femininity and strength are two words that best reflect the essence and philosophy of the brand. Femininity and strength are concepts that, contrary to established opinion, do not contradict each other in any way. Quite the opposite: it is difficult to imagine true femininity without a powerful inner strength - a strong core, inner support, clear moral and spiritual guidelines, which are inextricably linked to all decisions, actions and lifestyle of a woman.
AMBITIOUS Woman
Feminine, intellectual, brave, reliable, with a great sense of humor, a high level of acceptance of herself and her body, deep respect for herself and the environment. She knows how to rejoice like a child and be wise like a Peruvian shaman, to take risks and ask for help, to be fully focused and deeply relaxed, to be gentle and never deviate from her principles, to generously share and thank for the kindness given, to follow traditions and introduce new ones rules, choose a classic for solving business tasks and a seductive dress for dinner with your loved one. Unbreakable confidence that she looks like a millionaire creates a special aura of confidence, lightness, and happiness around her. This energy creates many circumstances and situations that seem like real miracles to everyone around. At the same time, AMBITNA knows that the main miracle is herself.